Instagram has changed. Gone are the days where you take a photo straight from your iPhone, slap on a Valencia filter, put one or two hashtags and call it a day. Instagram has evolved into a powerhouse especially for bloggers and influencers! I have had Instagram for 5 years now so I have seen many changes in the app. However, it wasn’t until 5 months ago I decided to create a separate Instagram for my blog and grow it. I have amassed a lot of amazing followers so I would like to share how to get followers on instagram!
A lot of the strategies that bloggers tout as the best strategies honestly do not work. Hashtagging brings almost no returns now. It is also a complete waste of time spending hours on your phone liking and commenting on people’s photos in the hopes that someone will follow you.
I needed to find a method that worked so I read lots of blogs on how to get followers on Instagram. My main criteria was that the method should be cheap and show a noticeable growth in followers without spending hours on Instagram. After a few tweakings and experiments, I found it!
I didn’t use any follow bots/automatic liking systems because I don’t have the money and I wanted a more organic growth. Growing your Instagram this way is definitely slower than using bots but I’ve found that the audience you build will be more engaged. Also, as your following increases, the amount of followers you gain increase exponentially so patience is the name of the game!
Post (Semi) Often
I’m guilty of not posting often because I don’t have the time to take pictures for the week and schedule them. Whoever does this is a true champion! How do you do it?!??!
Posting frequently on Instagram is a no – brainer. It’s always the key to growing any social media account. Post frequent, high quality posts. The more often you post, the more exposure you get and a greater chance of more people seeing your Instagram and following you! Most experts say posting once a day is optimum for growing your account.
But it’s not absolutely necessary. I only post once or twice a week and I get followers everyday. Do what frequency is best for you and makes you comfortable. Just be consistent. Consistency is key.
Do A Follow Train
This is the most important thing that has made my instagram grow these past 5 months. I do a follow spree 5-6 times a week and I have seen a lot of growth from this method. Here is how I do it
At peak hour, (which is 7-10 pm for my time zone) I click on the latest posts from a user I follow and see who liked it. Once I’m there I visit the pages of whoever liked their picture. I like the users pictures and then follow them. I usually follow 10-15 people on these days. They will usually follow you back. I have a 70% success rate using this method. This method is absolutely necessary for me.
One thing to consider is a users follower to following ratio. If a user has a massive gap between followers/following, do not expect a follow back. It also helps to follow people who are interested in the same things as you are. So I usually follow a lot of bloggers and females age 18-30 because I know they fit my demographic of who I am trying to reach!
Instagram pods are completely optional but they do help somewhat in engagement on photos. An Instagram pod is a group of bloggers on an Instagram group chat (usually 15) who comment and like on every post anyone shares in the group. There’s no limit on the amount of instagram pods you can join, but one pod is a lot to keep up with!
It’s nice to have a group of bloggers that will always like your pictures and comment. I also ask for blogging advice and general chit-chat from time to time on the group chat so it’s a nice community to be in. However it’s not necessary, Instagram pods are so new and you can grow your account without one.
Follow a theme
Once someone visits your page for the first time, the overall impression that they get is what will make them decide to click the follow button. Themed Instagram can help drive people to click the follow button. I love having a themed Instagram, but it’s not always the easiest thing for me to achieve.
My theme is currently (to the best of my knowledge) lots of white space with a pop of neutral colors. I don’t overthink my theme and frankly I don’t care. As long as my pictures look decent I’m posting it.
You can tweak and try different themes to see what gets the most likes and comments. If a streamlined theme works for you, do it. It’s also good to have a theme when you are branding yourself on social media because you can be easily recognized by your style of photos. It’s all dependent on what you personally want!
Once you implement these tips, you will see an organic growth of your Instagram with highly engaged followers. I hope you got some amazing tips on how to get followers on Instagram!
Instagram is fun, but my new favourite social media is definitely Pinterest because I get lots of traffic from there. I wrote an extended post on how to get started using Pinterest and drive traffic to your blog. Do check it out!